The Power of Feedback

Updated: Jan 28


What is feedback in regard to starting a business?


When you're starting up your business, it's important to collect your potential customer's thoughts and opinions. You can use this information to further improve your business.

Let people interact with your product or service and see what their take is on it. A fresh set of eyes can help point out a problem you might have missed. Plus, these people will become your first brand advocates, especially if you listen to their input and they like the product.

One of the easiest ways to utilize feedback is to focus on “The Lean Startup” methodology, but it involves three basic pillars: prototyping, experimenting and pivoting.


By pushing out a product, getting feedback and then adapting before you push out the next product, you can constantly improve and make sure you stay relevant.


Just realize that some of that advice will be good or not. That's why you should have a plan on how to receive feedback.

Here are seven steps for handling feedback:

  1. Stop! Your brain will probably be in an excited state when receiving feedback, and it might start racing to bad conclusions. Slow down and take the time to consider carefully what you've just heard.

  2. Start by saying ‘thank you.’ People who give you negative feedback won't expect you to thank them for it but doing so will probably make them respect you and encourage them to continue be honest in the future.

  3. Look for the grain of truth. If someone doesn't like one idea, it doesn't mean they hate everything you've just said. Remember that these people are trying to help, and they might just be pointing out a smaller problem or solution that you should look into further.

  4. Seek out the patterns. If you keep hearing the same comments, then it's time to start sitting up and taking notice.

  5. Listen with curiosity. Be willing to enter a conversation where the customer is in control.

  6. Ask questions. Figure out why someone liked or didn't like something. How could you make it better? What would be a better solution?

  7. Also, one way to help you get through negative feedback is to create a "wall of love," where you can post all of the positive messages you've received. Not only will this wall of love inspire you, but you can use these messages later when you begin selling your product or service. Positive reviews online and word-of-mouth testimonials can help make a big difference.


Resources to Help You Get Good Feedback


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