Brew City Match


Brew City Match Overview

HWCC is a proud partner of this program.

Brew City Match is a program that connects new and expanding businesses with quality commercial real estate, business training, and funding to fuel the revival of Milwaukee's historic commercial corridors!

The Brew City Match Program is made up of two tracks. One track is for business owners and the other track is for building owners. Find out more below!

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As the COVID-19 pandemic unfolds, Brew City Match is taking action to ensure that we continue to support the people and places where we work. Our goal is to mitigate the economic impact in our communities. We have developed two tools to ease the financial burden for small business owners:

1. The Brew City Match COVID-19 Small Business Grant provides up to $1,200 to assist small businesses with rent and payroll support.


2. The Brew City Match COVID-19 Small Business Emergency Loan Fund provides zero-interest loans to small businesses to assist with rent, payroll, and additional


Brew City Match Business Owner Track

The Business Track is for entrepreneurs looking to start or expand in Milwaukee within the Historic King Drive, North Avenue/Fond du Lac, and Cesar Chavez Drive corridors, and surrounding neighborhoods. A map of the program area can be viewed here.

There are three different tracks with the Business Owner Track that applicants can apply for:

Business Plan:

Up to 25 entrepreneurs will be awarded business planning classes.


Any small business owner with an idea to start or expand a business can apply.


Up to 10 entrepreneurs are matched with space from building owner track.

Any small business with a business idea and a business plan can apply.


Up to $300K per round in loans and up to 10 businesses receive $1K allocated for marketing support.

Any small business with a business plan, signed lease or letter of intent, quotes for construction, and funds ready to invest.


How to Apply

The 2nd Cohort of applications is available on February 10th, and due March 10, 2020. The selection process will take up to 90 days.


To apply and learn more, please visit the Brew City Match website or contact


Contact HWCC Staff: Terrence R. Moore 


P: 414.645.8828


Milwaukee Office

5421 N 118th Ct, Milwaukee, WI 53225 | 414.645.8828

Wausau Satellite Office

1109 N. 6th Street, Wausau, WI 54403 | 715.298.6071

Office Hours: Monday-Friday 9:00 AM-5:00 PM