Brew City Match Overview

HWCC is a proud partner of this program.

Brew City Match is a program that connects new and expanding businesses with quality commercial real estate, business training, and funding to fuel the revival of Milwaukee's historic commercial corridors!

The Brew City Match Program is made up of two tracks. One track is for business owners and the other track is for building owners. Find out more below!

EMERGENCY LOAN FUND

As the COVID-19 pandemic unfolds, Brew City Match is taking action to ensure that we continue to support the people and places where we work. Our goal is to mitigate the economic impact in our communities. We have developed two tools to ease the financial burden for small business owners:

​

1. The Brew City Match COVID-19 Small Business Grant provides up to $1,200 to assist small businesses with rent and payroll support.

2. The Brew City Match COVID-19 Small Business Emergency Loan Fund provides zero-interest loans to small businesses to assist with rent, payroll, and additional

Brew City Match Business Owner Track

The Business Track is for entrepreneurs looking to start or expand in Milwaukee within the Historic King Drive, North Avenue/Fond du Lac, and Cesar Chavez Drive corridors, and surrounding neighborhoods. A map of the program area can be viewed here.

There are three different tracks with the Business Owner Track that applicants can apply for:

Business Plan:

​

Up to 25 entrepreneurs will be awarded business planning classes.

Any small business owner with an idea to start or expand a business can apply.

Space:

​

Up to 10 entrepreneurs are matched with space from building owner track.

Any small business with a business idea and a business plan can apply.

Cash:

​

Up to $300K per round in loans and up to 10 businesses receive $1K allocated for marketing support.
 

Any small business with a business plan, signed lease or letter of intent, quotes for construction, and funds ready to invest.